My Blog


Marcel Proust:

One of my favorites writters, was a savvy man, a novelist, essayist and French critic whose masterpiece, the novel In search of lost time (original title in French: À la recherche du temps perdu), composed of seven parts published between 1913 and 1927, constitutes one of the peaks of the literature of the twentieth century, enormously influential both in the field of literature and in that of philosophy and art theory.

Here are some of his savvy quotes:

The voyage of discovery is not in seeking new landscapes but in having new eyes.
– Marcel Proust

Only through art can we emerge from ourselves and know what another person sees.
– Marcel Proust

The only paradise is paradise lost.
– Marcel Proust

Love is space and time measured by the heart.
– Marcel Proust

It is always during a passing state of mind that we make lasting resolutions.
– Marcel Proust


For all of you who have dreams, that want to do things well and getting better, want to change and want to change the world for better and likes excellence and are looking for happiness !!! .
I dedicate to all of you these Walt Disney quotes:

If you can dream it, you can do it.
– Walt Disney

All our dreams can come true, if we have the courage to pursue them.
– Walt Disney

The way to get started is to quit talking and begin doing.
– Walt Disney



I dedicate this quotes to all women to all beautifull women:

Nothing is impossible, the word itself says ‘I’m possible’! Audrey Hepburn

Everything I learned I learned from the movies.
– Audrey Hepburn

If I’m honest I have to tell you I still read fairy-tales and I like them best of all.
– Audrey Hepburn



Feliz día internacional de la mujer, para todas las mujeres y todas las mujeres bellas, especialmente mis mujeres venezolanas !!!

Happy international women’s day, for all women and all beautiful women, especially my Venezuelan women !!!



There is nothing like Family, with my daughters Isabella and Christel



One difficult thing in this life is to think, but it is more difficult to think well and assertively, that is why most people are afraid, lazy and / or do not have time to think and think well.

We are all geniuses. But if you judge a fish for its ability to climb a tree, it will live its whole life believing that it is stupid. – Albert Einstein.

Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius – and a lot of courage – to move in the opposite direction. – Albert Einstein.


Some of my writings:

Innovation to Stay and Keep in Time and Place – How to Stay in the Future, The Future of Enterprises, Organizations, Professionals and Managerial Innovation

How to Stay in the Future

The Future of Professional and Managerial Innovation (Ideas from Gary Hamel, Peter Drucker, Eric Von Hippel, Coimbatore Krishnarao Prahalad, and some ideas of their own- Marcel Arellano)

In the Future of Innovative Management there will not be a Manager but many Managers or Management Leaders to say it in some way.

The Large, Medium and Small Companies that will be maintained and sustained in the future and in any part of the World, are those where the Imagination and the Initiative can flourish, and where the curiosity of its members is free, to invent, to invest, where Make calculated mistakes and you can actually know where the business is and success.

Let’s begin to explain a little:

The Companies and the Professionals of the future will manage to maintain themselves, grow and be profitable if they manage to make radical experiments in innovation (Disruptive Innovation) and manage to maintain an innovative management.

Ancient theories saw the employee as a lazy being, disinterested by work and motivated only by money, the new Theories see the employee as a being who must see himself, must self-motivate, must solve problems, must resolve his own motivation and Find the meaning of your own work.


In the future, hierarchies will tend to disappear. There will be no Organizational structures, Efficient and Productive work teams will be managed, they must be self-sustaining, where there will be two goals: to make money and have a good time.

There will be only one business architecture, connecting each individual in the organization with all the others.

The communication will be direct, person to person, team with equipment.

The philosophy is to serve each individual instead of the boss only; You will avoid working through channels to collaborate with your colleagues, there will be no channels.

There will be no communication facades, there will be more direct relationships. Now and in the future we must understand the potentiality in abandoning these rigid organizational hierarchies.


In the corridors of the company the word Chief, Executive, Manager or Vice President will never be heard. Those terms will be contrary to the ideals of Effectiveness and Direct Communication. People will be freer because the same system allows and is self-adjusting. It will be a system of effectiveness and where each person will push in the same direction under multiple modes, as many modes as there are different personalities.


There will be Guides and Tutors that sponsor new employees, they will guide at the beginning, and employees will be selected for their skills, current competencies and their potential, both will matter.

The work teams will be free to acquire new people or not, they will be like new responsible partners of their teams, and not bosses.

There will be a mentoring style towards some of the employees, these mentors will not need to be on top of each employee, and so on, they will be mentors rather than bosses.


The essential thing in the future and managerial innovation and of all kinds, is the discretion of the time of all the people or called partners. All employees must create, have initiative, understand that everyone is free with their time, and how to handle it and do things, since the same philosophy of work and system encourages each person to work in their own way, but Interestedly towards a common goal.

Each one should be an innovator born in their area and cooperating with the other areas, will produce innovations, each one should become a contributor and collaborator.


Every person must be committed, and each one will be motivated and self-motivated to do so, given that the work and organizational environment should allow and suggest it.

In practice, each person, associate or partner, is an associate negotiator, negotiates their activities and responsibilities with their other colleagues.


The formula is simple, the more you contribute, the more highly you will be compensated and rewarded.

The system clearly differentiates between those who adhere more value and those who give less. Value will be qualified and quantified: we must add much more intellectual value, knowledge, research, experimentation and testing, technical, scientific, social, environmental, connections, monetary and non-monetary value, human value, technology, in short everything what creates value to the company, organization or country, its people and society. There is compensation for hard work and creates a sense of belonging and associated destiny.

There are annual profit sharing programs enabling employees to have company assignments in the shortest time. Surprisingly all are in the need to make the company grow.


Opportunities for personal interaction will be maximized.
You must believe in the direct communication benefits of the work teams.


The whole world should focus on the objectives and goals; In the old era divisions and departments spent much more time defining and defining the boundaries of the business center, they took a long time to understand and reach the objectives and goals, we must minimize this in the present and in the future.

We must understand how to maintain a healthy balance between the investments that extend the business and those that open the doors to new markets.


Something very realistic and we are seeing it today, the same consumer or user is becoming an innovative leader (Lead User), they are the same users of products, services, software, tools, equipment and machinery, knowledge, the students themselves, among others, those who are finding new ways, new ways, innovations and creations, in the whole market, the same people, the users who use things are the ones who find new ways to adapt them to the market and their own needs, and the most interesting of all this is that they make available to the whole world these new innovations and ways of use, through economic sources.

You have to be alert in this, because it is our people, even the most insignificant person in the company or organization that is giving me or could give me these new uses or innovations, the new guidelines, aspects that an external person would never have seen itself.

These users are called user leaders and in some cases consumers – producers, and they are those who best understand innovation or the new use of things, because they themselves are those who manipulate, need and require equipment, machinery or the product or service.


Tenacity is another ingredient in the future of innovation.

It is necessary to minimize the unnecessary risks and this is what the people and what the people of the street and in other latitudes say, want and require (Advanced Market Research and Consumer Behavior). In addition to this, we must learn to read the intrinsic, implicit, unseen needs, the needs and what consumers do not currently have. If Steve Jobs had only heard the consumer, he would have only improved the Mac computer and not invented the Ipad. with this lesson.

Determination and perseverance come with prudent investments. Organizations and companies will never bet as in casinos, will try to solve ex-uncertainties, or minimize them.

The idea is not to bet big but to bet calculatedly and invest more frequently and often.

There will have to be eccentricity in everything, to be unique in what we do, we must have a unique system that seeks the need and business opportunities, continuous objectives and breaking the rules.

If we can understand, know, assume, practice and execute these ideas or some of these ideas in our organizations or professions, and we adapt our mentality, business or industry to the future and to innovation, there is a high probability of keeping us in time and space, grow but profitably in the future, through innovation and make our profession, company or organization as innovative as possible and belonging to the future.

Creativity- The connection between all the Variables

The Integral Rose Tool by  Marcel Arellano in Creativity Tools Book

Incredibly everything is interconnected with everything, the Human Being, his behavior and behavior as Being, as Man, as Consumer and Decision-maker, Economy, Politics, Public Sector, Private Sector, Non-Governmental Organizations, Society in General, everything is interconnected with everything, nothing remains the same when changing something or some variable for good or bad in some sector of society.

It would be worth asking the positive, negative and interesting aspects, and much more, of the performance of one as a person, as a professional, on a personal, family level, in my spiritual life, in my work environment, in my work, in my organization, of oneself within society, and each one to draw their own balance and where one interacts in all these fields.

To do so, it would be necessary to try to disperse a question of oneself as if it were a variable and ask yourself: How was my performance from every point of view in this year that is ending? , and Disaggregate this question from all levels in several Subvariables or Subsectors: professionally, personally, family, spiritually, in my work environment, my work, in my organization, one within society; and from there to see and analyze the Positive, Negative and Interesting aspects that took place throughout the Year, in order to finally obtain an Idea or Ideas, Solution, Response, Result for Decision Making with respect to what has been proposed and to see what I am going to change and improve in this next year.

Let’s better explain how to use this creative evaluation (this is a Tool exposed in my book Creativity Tools- Tools to Create and Undertake, which I have called the Integral Rose)

This is a graphic visual tool called the Integral Rose – The Connection of All Variables, where one goes disintegrating a variable and goes on studying, analyzes, directs the thought, to combine and associate variables of the same or different domain, of provocation and use of chance, of connection, to study a situation, variables, problem, to generate ideas, answers, possible solutions, changes, improvements or conclusions to what has been proposed.

First I must Analyze a topic or a question that we will call the Root of the Problem in our case would be: How was my performance from all points of view in this year that is ending
-The Root: is the Variable to study, what we will branch, then this would be: How was my performance from all points of view in this year that is ending ?.
We wrote the Variable to Study: How was my performance from every point of view in this year that is ending? .

-The Petals (Disintegration): there the possible subvariables are written, disintegrating the Root variable, creating Possible Subvariables to be studied.

The subvariables to be studied are written that come out of the Variable that was written in the Root, in this case they would be:

Analyze everything regarding my performance in all the fields where I interact, professionally, personally, family, in my spiritual life, in my work environment, in my work, in my organization, myself within society.

– The Stem: are the positive aspects, the Medullary, the core marrow competitive capacities, what nourishes, the nourishing path.

Then, the positive aspects are written, the medullar, what nurtures, the good, what I improved, referring to the Root variables and the Subvariables (Petals) that we are analyzing or studying, all those points or Positive aspects that can contribute or are written are written. contribute in relation to the variable Root and subvariables raised and to solve the problem, or the positive aspects or what it feeds that would help me to generate a new Idea of ​​improvement.

-The Spines: are the negative aspects, what it costs to do, the obstacles.

There are written the negative aspects that I see, with respect to the Variable Root and its Subvariables Petals.

The Obstacles are written, the negative that I think happened from the situation, what we have trouble doing, what is bad, that is, all the negative aspects, and what I must change and / or improve.-The Nectar: ​​refers to the interesting aspects, the useful, interesting about the situation, referring to the Variable Root and its Subvariables Petals.

All the useful, interesting aspects are written there that can cause us usefulness, profit, surprise.

-Water: refers to the Needs, Nutrients (Temporary), temporary needs, what is really needed or I need, temporarily, to be able to solve the problems or situations posed both in the Root Variable, and in its subvariables Petals. Recall that the Root Variable is: How was my performance from all points of view in this year that is ending? .

It is written there what I need or need temporarily to achieve the solution, or achieve a new idea, or achieve good results.

-The Air: refers to the Permanent Needs, what is really needed permanently to be able to solve the problem posed, or situations raised both in the Root Variable, as in its subvariables Petals.

It is written there what I need or need permanently to achieve the solution, or achieve a new idea or achieve better results.

-The Earth: refers to the Philosophical Needs, the philosophical, the moral bases, values, virtues, necessary principles to be able to solve the problem posed, or situations raised both in the Root Variable and its subvariables Petals.

The philosophical and moral aspects and needs and virtues that are believed necessary to solve the originally proposed situation are written there.

– The Sun: refers to the Lighting Needs, the creative, the necessary creative aspects to be able to solve the problem posed, or situations posed both in the Root Variables and its subvariable Petals.

Creative aspects are written there, which can help us enlighten to improve or change.

After studying and analyzing all these interconnected aspects, the environments or environments, both internal and external, are analyzed.

-The Poppies: refers to the aspects of the internal environment or internal environment, as I see the internal environment, what surrounds me or closest environment relating to the Root Problem Raised and its Subvariables.

The points or aspects of the internal or closest environment are written there.
-The Rainbow: refers to the aspects of the external environment or the more open environment, beyond my control.

All the aspects of the external environment are written, which I think has an external impact on everything analyzed previously and on the problem initially proposed.

I must analyze the aspects of both the internal and external environment of the Root variable and of the subvariables Petals along with everything that I have been disintegrating in the Stem, Spines, Nectar, Water, Air, Earth and Sun.

Finally, I must draw a result, results, conclusions, idea or final ideas from this whole analysis.

-The Pollen: refers to the final result of the analysis of all the variables discussed above, including their relationships, connections, incidence or interaction with internal and external aspects.

The ideas, results or possible conclusions are written once a study has been carried out, an exhaustive analysis among all the variables.

These results or Ideas should be to Change and Improve with respect to the Root Problem Raised: How was my performance from every point of view in this year that is ending? and its Disaggregation or Subvariables to be analyzed: see the performance in the professional, personal, family, spiritual, in my work environment, my work, in my organization, oneself within society; These results or ideas may vary, they are not exclusive and may not be the complete solution, but a large part of it.

This is a tool of disaggregation, analysis, use of directing thought, of combining and associating variables of the same or different domain, of provocation and use of chance, of connection, to study a situation, variables, problem, to generate ideas, answers , possible solutions or conclusions to the raised to create, undertake and improve.

This is a useful tool to think, learn to think, to be creative and innovative and achieve specific objectives, if you can prove, use and materialize effectively the ideas that we find in it.

Ideally, each one should do their own exercise, write it down, color it, draw their own conclusions and ideas, and best of all, materialize and put these ideas and improvements into practice during the year.


Creativity Tools to Marketing and Digital Marketing

Idea-people in Digital Marketing filed frequently use visual memory elements in creating their visualizing paths and drawings. 

An idea-person in Marketing and Digital Marketing usually uses elements and the space they take up on a page, size and scale of objects. The use of emptiness or negative spaces are examples of relations and spatial examples. 

They use combination of colors in their illustrations as means to enhance elements and to show how these elements are related to one another. 

They learn to use clarity and simplification through completely simple Drawings, which can be visualized and summarized in essence, offering ideas in a simple, short and quiet manner. 

In visualization, these creative details capture as much as possible in order to make them personalized. These drawings include many habits, secrets and favorite techniques and many personal pieces of advice, among other personal gems.


Some visual aids, such as graphic icons, are used to represent universal aspects of the creative digital process. These icons or artifacts are used to communicate with a symbolic power. 

– Use of circles.
– Use of lines and arrows. 

– Use of figures.
– Use of objects: paintings, books, teacups, etc. 

-Use of Photos, templates, images.

Use of metaphors: they visually communicate through comparisons with something familiar or accessible to the human mind. 

Nature of challenges: 

-Creativity in order to solve problems requires skill and art, like a fisherman trying to fish in difficult areas. 

-In order to do things differently, to discover new things, you must feel as if you were swimming upstream. 

-You may feel lost in following an idea, even trapped, keeping faith is always a way to get out of a labyrinth. 

They know when to use moments of frustration. The inclination of the human being in procrastinating and dealing directly with the problem may create all types of anxiety. 

To know how to use the moments of silence, that is just for ideas to come out: 

– Incubation periods. 

– Discovering the solution. 

For example, you visualize light bulbs as iconography of ideas, light bulbs as moments of illumination. 

Based on experiences of creative from different fields and domains as well as their processes, you can distinguish different dimensions that characterize the nature of the different types of idea-creative person and their own processes and how they can have an impact: 

1.-Their works express identity and they identify with them. 

2.-They draw their inspirations from everything surrounding them, outside their own environment. 

3.-They enjoy the hunt, finding ideas is challenging and exciting because they appreciate the infinity of possibilities. 

4.-The creative processes must be protected; this is a precious process and also a fragile phenomenon. 

5.-They make plans, have confidence in their work and how they execute it, they believe in their processes that have been developed through time. They are the result of experience and success. 

6.- Sometimes they work in teams; when they like to work in groups, they appreciate the synergy created by different entities and different perspectives. 

7.- Many idea-creative persons build based on Experience, this offers confidence and perspective, it acknowledges reality and promotes sharing of ideas. 

8.- Once the creative process has begun, it moves forward and it is executed. 

9.-The process develops in a series of steps or events. They are consistent, waiting, persisting and persevering. The process, although tedious or even slow, continues until it finds the solution. 

10.-The process may generate fear and doubt, but this helps its successful fulfillment. 

Some creative people in Advertising, Marketing and Digital Marketing field  base their work on Values: 

– The quality of ideas comes from a long quantity of ideas. 

– It is important to ask questions. 

– Creativity is an act of rebellion; new ideas challenge the status quo. 

– An appropriate work environment is important for creativity. 

– The client or consumer does not have to be an enemy. 

Personal rituals are important and fruitful complements of creative thinking. 

Many embrace their good habits, they break their work with games, find relevance in the irrelevant, and they possess indulgence for comfort: for example listening to classical music, seeking other passions: play the guitar, practice sports, etc. 

Expression of Emotions, Character and Virtues in creative work: Emotions, manners, habits and virtues influence the creative work. 

Most of the creative people are filled with Optimism: the process will be successful if I invest in it, and I see this as an opportunity to do something amazing. They have a lot of Determination: the process if full of challenges, but the final objective has to be accomplished. This makes one a creative thinker. 

Using the Technology and new platforms:

It is necessary to be creative in five (5) aspects when launching, do Marketing and Digital Marketing to new product or service into the market: First: Creation of the New Product is necessary (that the product is unique, reaching the needs and desires of people that were not there before, generating monetary and non-monetary value, that the packaging is creative in package and design, intangible); Second: The Strategic Communication of the New Product or Service is Necessary; Above The Line (ATL) and Below The Line (BTL) Creativity, Creativity in Design and Advertisement; Third: Creativity in the Distribution Channel is Necessary with new technology and new digital and Social Media platforms; Fourth: Creativity in Organization or Who makes the New Product or Service is Necessary (Creative Teams, Individual and Collective Creativity, Creative Environments); Fifth: Creativity in Advanced Research and Consumer Behavior is Necessary (needs, desires and fondness), such as knowing the Target, taking into account the unconscious part of the people rather than the conscious part, having to learn the intrinsic, implicit, unseen needs, attachments, desires and what the consumers do not currently have. If Steve Jobs had only listened to the consumer, he would have improved the Mac computer and would have never invented the Ipad, beware of this lesson. 


And what do we do when the apparently great idea or ideas are generated? This is when we must test them in markets, digital markets or niches in order to put them into practice, use and materialize them. The entity, product or service derived from this idea will be adapted or generated for each particular case, and must be tested in the market, digital media and digital markets. It is necessary to execute it and take advantage of the time and thus minimizing trial and error by putting it into practice, in order that our product, service or whatever entity is created be accepted or bought by the market, in the digital market through  online worldwide and/or society, in such a way that the goal of each creative or creator is that his entity created be accepted by any way.