Methodology and Exercise of creating a story or tale

Marcel Arellano is Founder, Partner and CEO of Strategy Creativity @strategycreativity and the Professional Development Studies Center- CEAPROF, Companies that develop training programs and events in all areas of human knowledge for Nationals, Internationals, Companies, Entrepreneurs and Multinational Organizations, in such as Seminars, Congresses, Lectures, Courses, training programs by Elearning and internet, as well as develop of products, services, books and ebooks relative with science, creativity, innovation, management and engineering. As such, he is responsible for overall development and execution of the firm`s strategy all the administration, management and marketing plans, with includes implementing all integrated marketing campaigns in support of business development initiatives through the use of marketing tactics such as relationship marketing, brand management, website, social media, public relations and direct marketing. Prior to his tenure at CEAPROF Company, Marcel Arellano was working and had experience in Banking and Finance to occupy Management levels (Experience of more than 10 years). He worked in Marketing and Launch of Products and Services in this areas. Marcel received BS degree in Economics at the Andres Bello Catholic University- UCAB- Caracas, Venezuela- 1995, also an Specialization in Business Administration- UCAB-Caracas- 1997 and Master's Studies in Business Administration- UCAB- Caracas, Venezuela. Also Marcel Arellano received an Executive Certificate of Strategy and Innovation at Sloan School of Management- MIT- 2009, Cambridge, MA, USA; and Executive Certificate in Leadership and Management at Sloan School of Management - MIT - 2011, Cambridge, MA, USA Marcel is a Second Vice President and Member of the Venezuelan Anticancer Society. Marcel Arellano have created more than 360 training programs in all areas of human knowledge as such technology, engineering, marketing, management, creativity, innovation, digital marketing, science, leadership and motivation programs. Also Marcel have created insolvency, or liquidity or bankruptcy prediction algorithm and its solutions; the tool to generate creativity the 5s of creativity and the solution of generation of new products; the algorithm and tool of the advanced integral rose to solve problems, analyze a problem and determine solutions and new entities; tool of analysis of a company financially and of indicators of complete management Business; System of Indicators of Management, Management and Finance in the Web, and in Iphone Applications; the APP App for finance for iPhone: ceaprof break point. He is Lecturer in Finance, Management, Creativity and Innovation. Author of the Creativity Tools Book, authorship in Spanish and English. Business Consultant and Advisor. Award for Quality and Educational Excellence ODAEE-jun 2008-Organization to the America for Educational Excellence- Recognition of his magnificent contribution to the development of Sciences, Arts and Letters in the Ibero-American countries. View all posts by marcelarellano71