Analysis or test of the current intelectual assets of your company
a.- Relational Capital
Positioning
Are my products positioned in the current market?
Is my Company currently positioned?
Loyalty
Are my clients loyal?
Image
Does the company have a good image?
Relations
Does the Company have good relations with its workers, customers, suppliers and creditors?
Link with customers
Is the link with my clients very good?
Customer Loyalty
Is the fidelity of my clients with my brands and products High?
Influence on Key Actors
Does the company have an important influence in the area, industry and region where it operates?
Influence on Public Organization
Does the company have an important influence in relation to public institutions, mayorships, government and governmental entities?
Links with the Communities
Does the company have very good links with the surrounding communities?
Agreements with Commercial Allies
Does the company maintain very good commercial allies?
Links with Suppliers
Is the link with my suppliers very good and important?
b.- Organizational Capital
Systems and Processes
Does the company have updated systems and processes with good quality standards?
Business Model
Do I believe that the company has a very good business model today?
Work environment
Do I believe that my company maintains very good work environments?
Information Data
Are the information Data of my company very good?
Patents and trademarks
Does the company have new brands and patents?
Do the company’s brands and patents generate good business today?
Investigation and development
Does the research and development of the company generate new and good products and services?
Style, Culture and Values
Is the organizational culture of the company one of our best assets?
Are the values of the company very good?
Teamwork
Does the teamwork of the company generate good performance and is very good?
Competitive advantages
Does the company have very good competitive advantages compared to its competitors?
Competitive Capacities and Resources
Are the company’s competitive capabilities an important resource?
c.- Human Capital
Knowledge
Do the people of the company have very good knowledge?
Are the knowledge of the people in my company very important assets?
Experience
Is the experience of those who run the company very important?
Competencies
Do the people who manage the company have very good personal and management skills?
Energy
Do the people in my company keep very good energy to work and create?
Creativity
Do we have very good creatives in the company, especially those who create the products?
Attitude
Do the people in the company have a very good attitude?
Intuition
Do the creatives of the company have very good intuition?
Values
Do the people of the Company have very good values?
Skills and abilities
Are the skills and abilities of the people in the company important to the business?
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Published by marcelarellano71
Marcel Arellano is Founder, Partner and CEO of Strategy Creativity @strategycreativity and the Professional Development Studies Center- CEAPROF, Companies that develop training programs and events in all areas of human knowledge for Nationals, Internationals, Companies, Entrepreneurs and Multinational Organizations, in such as Seminars, Congresses, Lectures, Courses, training programs by Elearning and internet, as well as develop of products, services, books and ebooks relative with science, creativity, innovation, management and engineering.
As such, he is responsible for overall development and execution of the firm`s strategy all the administration, management and marketing plans, with includes implementing all integrated marketing campaigns in support of business development initiatives through the use of marketing tactics such as relationship marketing, brand management, website, social media, public relations and direct marketing.
Prior to his tenure at CEAPROF Company, Marcel Arellano was working and had experience in Banking and Finance to occupy Management levels (Experience of more than 10 years). He worked in Marketing and Launch of Products and Services in this areas.
Marcel received BS degree in Economics at the Andres Bello Catholic University- UCAB- Caracas, Venezuela- 1995, also an Specialization in Business Administration- UCAB-Caracas- 1997 and Master's Studies in Business Administration- UCAB- Caracas, Venezuela.
Also Marcel Arellano received an Executive Certificate of Strategy and Innovation at Sloan School of Management- MIT- 2009, Cambridge, MA, USA; and Executive Certificate in Leadership and Management at Sloan School of Management - MIT - 2011, Cambridge, MA, USA
Marcel is a Second Vice President and Member of the Venezuelan Anticancer Society.
Marcel Arellano have created more than 360 training programs in all areas of human knowledge as such technology, engineering, marketing, management, creativity, innovation, digital marketing, science, leadership and motivation programs.
Also Marcel have created insolvency, or liquidity or bankruptcy prediction algorithm and its solutions; the tool to generate creativity the 5s of creativity and the solution of generation of new products; the algorithm and tool of the advanced integral rose to solve problems, analyze a problem and determine solutions and new entities; tool of analysis of a company financially and of indicators of complete management Business; System of Indicators of Management, Management and Finance in the Web, and in Iphone Applications; the APP App for finance for iPhone: ceaprof break point.
He is Lecturer in Finance, Management, Creativity and Innovation.
Author of the Creativity Tools Book, authorship in Spanish and English.
Business Consultant and Advisor.
Award for Quality and Educational Excellence
ODAEE-jun 2008-Organization to the America for Educational Excellence-
Recognition of his magnificent contribution to the development of Sciences, Arts and Letters in the Ibero-American countries.
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Ramon Marcel Arellano Baez 