17 Creativity tools useful that can help you in marketing and advertising

1️⃣ Mixing research with testing; use of experience and experimentation.

2️⃣ Obsessing with the problem, resting and creative pause in order for the idea to come out.

3️⃣ Use of imagination, fantasy, daydreaming, anything that does not attack the idea.

4️⃣ Use of prêt a porter (making something fit you to wear), depending on the problem.

5️⃣ Lists of features (use of attention directing tools).

6️⃣ Asking people about their own experience and later reflecting their insight through proper values (algorithm and expertise tools).

7️⃣ You must think of the target audience; people sell art with a combination of words and photography or visual things.

8️⃣ Perform research with the salespersons, do shopper marketing, do visual research.

9️⃣ Research tool through visual images (Publicists do this).

🔟 Psychological research: when the participants of a study are induced to visual images as communication tools they have more freedom to answer compared to what a normal research question may accomplish.

1️⃣1️⃣ Research via visualization can incorporate an important dimension of experiences as emotions, which are not easily or clearly expressed with words.

Visualization can provide facts and subjects that can be verbally discussed and analyzed.

1️⃣2️⃣Research performed via visualization develops the quality of the data.

1️⃣3️⃣ The visual challenge, originally considered as an interview supplement, captures imagination in several forms that had not been previously seen or anticipated.

1️⃣4️⃣ Use of random Photos – used as Provocation (tools used to Provoke, how to provoke a physical or chemical reaction, for example: introducing a Random Word, a randomly chosen photograph, creates a different reaction).

1️⃣5️⃣ Making a wish list or a list of attachments, a list of needs (needs and desires).

A final list must be compiled, close to 300 names; this compilation represents a good number and an incredible cerebral power. Conceptualization comes from this.

1️⃣6️⃣ Use of drawings, designs, mental maps, visualizations, illustrations, graphs (as an example, those used by Leonardo Da Vinci, and from three perspectives).

An introspective and self-analysis level represented in drawings is really remarkable.

Drawings and visualizations represent a remarkable level of introspection and self-analysis of whomever does them.

1️⃣7️⃣ Use of deduction and induction (explicit tool in the Philosophy of Andrés Bello).


It seems that intuitive people are regularly involved in thinking tasks and build experiences developing these tasks. They can become more metacognitively alert than those who are not focused on these activities on a day-to-day basis.

If you have previously experienced a task and fail to fulfill it for any reason,

you may use this experience to justify these resources in different paths with the hope of having a better result.

Metacognitive strategies are those employed to ensure that a goal is reached or accomplished.

Typical cognitive strategies, for example, may be involved in the making of lists of benefits of a product for the consumer. Another could be making a list of the features of these products.

To use enough time in order to create the personality of a brand.

Visual images may be used to explore human experiences better than other forms of communication.

For example, Research through the visualization of a product is used as a visual task developed by the participants during a research project.

People that practice or work in Art, Advertising, Fashion, Politics, Business, Marketing, Management, Technology, Sports, among others, are prepared to bring their tasks to the table and others love them, hate them, change them, buy them, steal them or dismiss them. They have learned to constantly handle critique, they have learned to revise themselves, to recover, to win and to lose, even clients and businesses.

These types of personalities are the great thinkers.

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