a.- Is the company positioned ?
Does the company have a high position in the market in relation to its competitors?
b.- Are the brands positioned ?
Are the brands of the products positioned in the market?
Do I have a single brand or few positioned in the Market?
c.- Are my products positioned ?
Are my current products positioned in the market more than those of the competition?
Do I have one or a few products positioned in the market?
d.- About the intangible assets (goodwill)
Do my Intangible Assets generate competitive advantages to sell more than others?
e.- About Where the products are being sold
Are my products being sold widely in the national territory?
Are my products being sold in international territory?
Can I get my products internationally?
Can I get new products that compete internationally?
f.- About who sell the products
Is it the same company that sells its own products?
Does the company have the same stores to sell its products?
Are there other companies that sell and distribute my products?
g.- Those who charge the products
Are there intermediaries in the collection of sales?
Is the collection of sales of the products made in the same company?
h.- What channels do I use to sell my products?
Do I usually use conventional channels to sell my products?
Do I have new and innovative sales channels to sell my products?
Do I use the channels of other companies to sell and distribute my products?
i.- What media do I use to sell my products?
Do I use alternative and new means to sell my products?
Do I use Television in an Innovative way?
Is the design of my print advertising creative and innovative?
Do I use the Internet and Social Networks efficiently today?
Do I use Mobile Media in the Present?
j.- I am reaching the public in a modern way ?
Does my message, Brands, Products and Company reach the public in a modern and current way?
k.- I am reaching young people ?
Are young people a large part of my target audience?
Do my message and products reach the young audience widely?
l.- I meet needs, needs and whims (ego)
Do my products and brands satisfy the needs of my clients and consumers?
Do my products and brands satisfy the wishes of current customers and consumers?
Do my products and brands satisfy the whims (egos) of current clients?
Will my potential and future products satisfy the likes and egos of the people?
m.- What do I need to satisfy the public?
Do I need new products to meet the needs of new or potential customers?
Do I think the company needs new products to attract customers that it does not have yet?
Do I think that the Company needs more creative and innovative products to attract new clients?
n.- How is the image of the company and my products ?
Does the company have a very good image in the Company?
ñ.- What promotions do I do or do not have?
Does the company spend it doing promotions of current products?
Could the company make better promotions to sell more?
o.- Have I a price discrimination ?
Does the company take advantage of price discrimination to take advantage of different market niches and sell more?
Does the price discrimination that the company has helps increase my income?
p.- I sell abroad or not yet
Is the company selling extensively abroad?
Does the company need to sell abroad to increase revenues?
Does not the company need to sell abroad, its sales in the internal territory are wide?
q.- I am using new technologies ? (social media, web, emailing, mobile marketing)
Does the company use the new channels and technologies to market and sell?
Does the company efficiently and effectively use new technologies and the internet to market and sell?
r.- Can I connect the human with technology and art ?
Does the area of marketing and publicity of the company connect the human with the technological?
Who makes the new products and services of the company interrelate the human with the technological?
s.- Who are my competitors ?
What is my market cake
What is my market cake by products
Do I know who my competitors are?
Do I know what my strengths are compared to my competitors?
Do I know what my weaknesses are in relation to my competitors?
Do I know the market cake of my products in relation to that of the competitors?
t.- How can I improve my products ? (Quality and Price) – Competitiveness
Do I know and have current knowledge of how to improve my products in terms of quality?
Do I know and have current knowledge of how to improve my competitiveness via quality and price of my products?
Ramon Marcel Arellano Baez 