It is necessary to be creative in five (5) aspects when launching, do Marketing and Digital Marketing to new product or service into the market:
First: Creation of the New Product is necessary (that the product is unique, reaching the needs and desires of people that were not there before, generating monetary and non-monetary value, that the packaging is creative in package and design, intangible);
Second: The Strategic Communication of the New Product or Service is Necessary; Above The Line (ATL) and Below The Line (BTL) Creativity, Creativity in Design and Advertisement;
Third: Creativity in the Distribution Channel is Necessary with new technology and new digital and Social Media platforms;
Fourth: Creativity in Organization or Who makes the New Product or Service is Necessary (Creative Teams, Individual and Collective Creativity, Creative Environments);
Fifth: Creativity in Advanced Research and Consumer Behavior is Necessary (needs, desires and fondness), such as knowing the Target, taking into account the unconscious part of the people rather than the conscious part, having to learn the intrinsic, implicit, unseen needs, attachments, desires and what the consumers do not currently have. If Steve Jobs had only listened to the consumer, he would have improved the Mac computer and would have never invented the Ipad, beware of this lesson.
a.- About my New Products (Creative, unique product, that reaches the needs and desires of the people, that it did not have before, generates monetary and non-monetary value, that has creativity in packaging and design, creativity in intangibles)
Are my new products creative?
Do I have new Products unique in the Market?
Do my new Products satisfy the Needs of the People of my Consumers and Clients?
Do my new products satisfy the desires of the people?
Do my new products satisfy the needs of my consumers, needs that were previously not met?
Do my new products generate monetary value?
Do my new products generate non-monetary value (intangibles, Social Value, social benefit)?
Do my new products have creativity in the Packaging?
Does my new products have creativity in the design?
b.- I am being Creative in the Strategic Communication of the Product or New Service (Creativity ATL and BTL, Creativity in Design and Advertising)
Am I creative in communicating my new products?
Is my advertising creative, innovative, new, current, modern and adapted to the times?
Am I being creative in my conventional advertising on my products?
Am I being creative in my non-conventional advertising – BTL- in my products?
c.- I am being Creative in the Distribution Channels
Do I have new Distribution Channels for my new products?
Do I want to be creative or increase my creativity in my Current Distribution Channels?
d.- Is the Organization or who makes the new products or services being creative (creative teams, individual and collective creativity, creative environments)?
Are my work teams creating new products creative?
Do I have creative work teams in the Organization?
Do I maintain creative work environments in my organization?
Are the people who make the new products and services creative?
Is my Organization as a whole Creative?
e.- You are being creative in advanced research and consumer behavior (needs, wants, desires and what currently do not have the consumers)
Am I being creative in market research to find a new consumer?
Am I advanced in the investigation and study of the behavior of my consumers?
Am I advanced in the research and in the study of the behavior of my new and potential consumers?
Am I reaching the needs of new customers and consumers?
Am I attracting new consumers to my client portfolio?
Am I reaching the wishes and desires of consumers?
Do I meet what consumers do not currently have?
Do I meet what new generations want with my new products?