10 Tips and Questions you have to know to be more Efficient and Productive in your Business
1.- See your Current Products in the Market, your current market percentage, its growth in the market month by month.
See the percentage of this new product in relation to income.
See how many units of the product are sold and how many customers or consumers (see number of customers or consumers).
See if I have the database of all these clients or consumers.
Is the sale of my products currently growing?
Will my potential or future products help me increase the income and the market cake?
Does the sale of a single product or a small group of products have the highest proportion of income in relation to its totality?
Do I offer a single product or very few and do all my income depend on them?
Have my number of customers or consumers of my products been increasing?
Do the units of the products I offer and sell have been increasing?
Do I have the database of all my clients, and do I have it segmented?
2.- See the Potential Profitability of each new product
Is each product profitable?
Is there a current product that is not being profitable?
Are my products profitable and above inflation?
Are my products profitable in hard currency – Dollar?
3.- See new products to come out and future sales potential and possibility of market cake
Do New Products for Sale have the possibility of being profitable?
Do the new products have the potential to be sold enough in the market?
Will the new products increase my market share in these products?
4.- See current Customers, percentages of each one in relation to the total, See monopolies of clients, New Customers, See potential of clients
See what customers we do not have that we can reach them
Do I have few clients to whom I sell a lot?
Do I have a concentration of few clients?
Are my sales concentrated one or a few customers?
Do I have the possibility to reach them and sell them to new clients?
Am I looking for new clients that I do not have now and can I reach them in the near future?
5.- See the potential to reach the mass, to increase consumers or to have high income or low income consumers but mass.
Am I selling to the masses?
Can I increase my income by selling it to the masses, to many consumers?
Do I have high income consumers as clients?
Can I find new income by selling to New High Income Consumers?
6.- See if the 5 creativities are working in the Company:
It is necessary to be creative in five (5) aspects when launching, do Marketing and Digital Marketing to new product or service into the market:
First: Creation of the New Product is necessary (that the product is unique, reaching the needs and desires of people that were not there before, generating monetary and non-monetary value, that the packaging is creative in package and design, intangible);
Second: The Strategic Communication of the New Product or Service is Necessary; Above The Line (ATL) and Below The Line (BTL) Creativity, Creativity in Design and Advertisement;
Third: Creativity in the Distribution Channel is Necessary with new technology and new digital and Social Media platforms;
Fourth: Creativity in Organization or Who makes the New Product or Service is Necessary (Creative Teams, Individual and Collective Creativity, Creative Environments);
Fifth: Creativity in Advanced Research and Consumer Behavior is Necessary (needs, desires and fondness), such as knowing the Target, taking into account the unconscious part of the people rather than the conscious part, having to learn the intrinsic, implicit, unseen needs, attachments, desires and what the consumers do not currently have. If Steve Jobs had only listened to the consumer, he would have improved the Mac computer and would have never invented the Ipad, beware of this lesson.
a.- I have New Products (Creative, unique product, that reaches the needs and desires of the people, that it did not have before, generates monetary and non-monetary value, that has creativity in packaging and design, creativity in intangibles)
Are my new products creative?
Do I have new Products unique in the Market?
Do my new Products satisfy the Needs of the People of my Consumers and Clients?
Do my new products satisfy the desires of the people?
Do my new products satisfy the needs of my consumers, needs that were previously not met?
Do my new products generate monetary value?
Do my new products generate non-monetary value (intangibles, Social Value, social benefit)?
Do my new products have creativity in the Packaging?
Does my new products have creativity in the design?
b.- I am being Creative in the Strategic Communication of the Product or New Service (Creativity ATL and BTL, Creativity in Design and Advertising)
Am I creative in communicating my new products?
Is my advertising creative, innovative, new, current, modern and adapted to the times?
Am I being creative in my conventional advertising on my products?
Am I being creative in my non-conventional advertising – BTL- in my products?
c.- I am being Creative in the Distribution Channels
Do I have new Distribution Channels for my new products?
Do I want to be creative or increase my creativity in my Current Distribution Channels?
d.- Is the Organization or who makes the new products or services being creative (creative teams, individual and collective creativity, creative environments)?
Are my work teams creating new products creative?
Do I have creative work teams in the Organization?
Do I maintain creative work environments in my organization?
Are the people who make the new products and services creative?
Is my Organization as a whole Creative?
e.- You are being creative in advanced research and consumer behavior (needs, wants, desires and what currently do not have the consumers)
Am I being creative in market research to find a new consumer?
Am I advanced in the investigation and study of the behavior of my consumers?
Am I advanced in the research and in the study of the behavior of my new and potential consumers?
Am I reaching the needs of new customers and consumers?
Am I attracting new consumers to my client portfolio?
Am I reaching the wishes and desires of consumers?
Do I meet what consumers do not currently have?
Do I meet what new generations want with my new products?
7.- See if you are investing in productive assets, if current assets are productive, if new assets are productive, if the potential assets are going to be productive, see if the current investments are real and are productive and if the reinvestments are and will be productive:
Is the company investing in productive assets?
Are Current Assets Productive?
Are my new assets productive?
Will my Potential Assets be productive?
Are My Current Investments Real?
Are My Current Investments Productive?
Are my reinvestments productive?
Will my reinvestments be productive?
Do I have many unproductive assets?
8.- See if the investments are liquid, guarantee or warranted and are insured
Are my investments liquid or would they cost to be sold in the short and medium term?
Do I have assets in the short term to provide me with liquidity if necessary?
Are my assets good warranty providers?
Are my fixed assets insured?
Are my movable and immovable property insured?
9 .- See if the activities are productive or there are unproductive activities
Are my activities really productive?
Do I have unproductive activities?
Do I have assets that generate more expenses than rent?
Do I have many assets that are generating more expenses than generating income or income?
Do I have many bureaucratic and unnecessary activities and processes in my organization?
Do I feel that I can be more efficient and effective in my business activities?
10.- Make a marketing test:
a.- The company is positioned
Does the company have a high position in the market in relation to its competitors?
b.- The brands are positioned
Are the brands of the products positioned in the market?
Do I have a single brand or few positioned in the Market?
c.- The products are positioned
Are my current products positioned in the market more than those of the competition?
Do I have one or a few products positioned in the market?
d.- see the intangible assets (goodwill)
Do my Intangible Assets generate competitive advantages to sell more than others?
e.- Where the products are being sold
Are my products being sold widely in the national territory?
Are my products being sold in international territory?
Can I get my products internationally?
Can I get new products that compete internationally?
f.- Those who sell the products
Is it the same company that sells its own products?
Does the company have the same stores to sell its products?
Are there other companies that sell and distribute my products?
g.- Those who charge the products
Are there intermediaries in the collection of sales?
Is the collection of sales of the products made in the same company?
h.- What channels do I use to sell my products?
Do I usually use conventional channels to sell my products?
Do I have new and innovative sales channels to sell my products?
Do I use the channels of other companies to sell and distribute my products?
i.- What media do I use to sell my products?
Do I use alternative and new means to sell my products?
Do I use Television in an Innovative way?
Is the design of my print advertising creative and innovative?
Do I use the Internet and Social Networks efficiently today?
Do I use Mobile Media in the Present?
j.- I am reaching the public in a modern way
Does my message, Brands, Products and Company reach the public in a modern and current way?
k.- I am reaching young people
Are young people a large part of my target audience?
Do my message and products reach the young audience widely?
l.- I meet needs, needs and whims (ego)
Do my products and brands satisfy the needs of my clients and consumers?
Do my products and brands satisfy the wishes of current customers and consumers?
Do my products and brands satisfy the whims (egos) of current clients?
Will my potential and future products satisfy the likes and egos of the people?
m.- What do I need to satisfy the public?
Do I need new products to meet the needs of new or potential customers?
Do I think the company needs new products to attract customers that it does not have yet?
Do I think that the Company needs more creative and innovative products to attract new clients?
n.- How is the image of the company and my products
Does the company have a very good image in the Company?
ñ.- What promotions do I do or do not have?
Does the company spend it doing promotions of current products?
Could the company make better promotions to sell more?
o.- I have price discrimination
Does the company take advantage of price discrimination to take advantage of different market niches and sell more?
Does the price discrimination that the company has helps increase my income?
p.- I sell abroad or not yet
Is the company selling extensively abroad?
Does the company need to sell abroad to increase revenues?
Does not the company need to sell abroad, its sales in the internal territory are wide?
q.- I am using new technologies (social media, virality, web, emailing, mobile marketing)
Does the company use the new channels and technologies to market and sell?
Does the company efficiently and effectively use new technologies and the internet to market and sell?
r.- I connect the human with technology and with art
Does the area of marketing and publicity of the company connect the human with the technological?
Who makes the new products and services of the company interrelate the human with the technological?
s.- Who are my competitors
What is my market cake
What is my market cake by products
Do I know who my competitors are?
Do I know what my strengths are compared to my competitors?
Do I know what my weaknesses are in relation to my competitors?
Do I know the market cake of my products in relation to that of the competitors?
t.- How can I improve my products (Quality and Price) – Competitiveness
Do I know and have current knowledge of how to improve my products in terms of quality?
Do I know and have current knowledge of how to improve my competitiveness via quality and price of my products?
Ramon Marcel Arellano Baez 