Creativity is the generation, development and transformation of ideas that are novel and useful to solve problems, to make new products and services, entities or something new and innovative that will be accepted by people, by the market or a market niche.
Creativity is a process.
Everybody may become creative but not all may become an idea-person. We all have the potential, the ability to be creative.
The ability to have creative thinking is the rule rather than the exception in cognitive functioning of human beings.
The Human being has the ability – potential to develop creative thinking and to be creative, but if this ability is not developed with hard work, he will not become creative.
“At 6, I am already combed, at 7, fully clothed, and then I write up to 9. In addition, between 9 and 1 I teach. Then I eat lunch, when I do not have any invitation, in which case I have lunch at 2 or 3. I cannot work before 5 or 6 and often a concert prevents me. Otherwise, I write until 9. Because of the academies and the possibility of receiving a call here or there, I am never sure of composing in the afternoon, so I have taken the habit (especially when I go back earlier) to write something before going to bed. I usually do so up to 1, just to get up again at 6”, Wolfgang Amadeus Mozart.
Hours of thought, of drawing pictures, graphics and sketching, writing and rewriting and practice may pay dividends.
The quality of the ideas comes from large quantities of ideas. To find your ownprocess comes from a lot of practice and error.
Each person may experience his own creative process, with different ways of thinking or techniques, varieties of working environments, different types of philosophies, idiosyncrasies and motivations.
The Creative Process
“The young must, first of all, learn the perspective of the proper measure ofthings. Afterwards, he will study copying good drawings, to get used to a suitable environment. Then he will learn how to draw in a natural way, to see the reason ofthings that learned before; and finally must see and examine the works of severalteachers, to acquire the ability in practicing his learning”, Leonardo Da Vinci.
There are many shapes, forms, processes to reach creativity.
One of the models of the process is the one of four steps – called the model of Wallas:
Directors and creative persons of advertising, fashion, politics, business, researchers, artists, athletes, among others spend a lot of time brooding about the problem, before discussing the ideas with their peers, colleagues and other directors and thus identify the best possible solutions.
Solving a problem is a reflective process of thought including pre-reflective stages that perfectly fit with the stages of preparations and incubation ofWallas.
Operations of strategic thinking include the listing of products, product features, and alternative usage of the products, places where the product can be used, designing sketching, mind maps and drawings.
Relevant Processes of creativity and skills Domains
Examples of relevant creative processes:
– To find solutions which are not obvious to others.
– To pursue new directions, ways and forms.
– To feel comfortable with complexity.
– To feel comfortable with ambiguity.
– To be reluctant to judge prematurely or past ideas.
Every creative person needs to understand the creative principles, such aspossibilities in creative tools, the possibilities of qualitiescombinations, principles of design and layout, value the newness of typography and learn about the latest tendency in software.
Those who work in art or any field related must love the words and symbols,to know its usage and know to treasure those memories.
Motivation: a volitional act
Creative problem solving requires lots of motivation, because this is not easy. This requires time, energy and passion.
Even when a creative process is an enriching experience on a personal level,creativity is definitely a social phenomenon.
Factors necessary for creativity in an area or domain:
– Relevant skills in that domain.
– Important creative process.
– Intrinsic motivation to the task.
Understanding Creativity in Art, Advertising, Fashion, Politics, Business, Marketing, Management, Technology, Sports, Music, Research, among others
1.-We must define the creative concept.
2.-You have to appraise or weigh the risks in the creative process.3.-You have to test, measure and find self-perceptions.
4.-You have to train the generation of ideas.
5.-You have to motivate and find the motivation through hobbies.