Creativity Tools to Marketing and Digital Marketing


Idea-people in Digital Marketing filed frequently use visual memory elements in creating their visualizing paths and drawings.

An idea-person in Marketing and Digital Marketing usually uses elements and the space they take up on a page, size and scale of objects. The use of emptiness or negative spaces are examples of relations and spatial examples.

They use combination of colors in their illustrations as means to enhance elements and to show how these elements are related to one another.

They learn to use clarity and simplification through completely simple Drawings, which can be visualized and summarized in essence, offering ideas in a simple, short and quiet manner.

In visualization, these creative details capture as much as possible in order to make them personalized. These drawings include many habits, secrets and favorite techniques and many personal pieces of advice, among other personal gems.

Some visual aids, such as graphic icons, are used to represent universal aspects of the creative digital process. These icons or artifacts are used to communicate with a symbolic power.

– Use of circles.
– Use of lines and arrows.

– Use of figures.
– Use of objects: paintings, books, teacups, etc.

-Use of Photos, templates, images.

Use of metaphors: they visually communicate through comparisons with something familiar or accessible to the human mind.

Nature of challenges:

a.- Creativity in order to solve problems requires skill and art, like a fisherman trying to fish in difficult areas.

b.- n order to do things differently, to discover new things, you must feel as if you were swimming upstream.

c.- You may feel lost in following an idea, even trapped, keeping faith is always a way to get out of a labyrinth.

They know when to use moments of frustration. The inclination of the human being in procrastinating and dealing directly with the problem may create all types of anxiety.

To know how to use the moments of silence, that is just for ideas to come out:

– Incubation periods.

– Discovering the solution.

For example, you visualize light bulbs as iconography of ideas, light bulbs as moments of illumination.

Based on experiences of creative from different fields and domains as well as their processes, you can distinguish different dimensions that characterize the nature of the different types of idea-creative person and their own processes and how they can have an impact:

1.-Their works express identity and they identify with them.

2.-They draw their inspirations from everything surrounding them, outside their own environment.

3.-They enjoy the hunt, finding ideas is challenging and exciting because they appreciate the infinity of possibilities.

4.-The creative processes must be protected; this is a precious process and also a fragile phenomenon.

5.-They make plans, have confidence in their work and how they execute it, they believe in their processes that have been developed through time. They are the result of experience and success.

6.- Sometimes they work in teams; when they like to work in groups, they appreciate the synergy created by different entities and different perspectives.

7.- Many idea-creative persons build based on Experience, this offers confidence and perspective, it acknowledges reality and promotes sharing of ideas.

8.- Once the creative process has begun, it moves forward and it is executed.

9.-The process develops in a series of steps or events. They are consistent, waiting, persisting and persevering. The process, although tedious or even slow, continues until it finds the solution.

10.-The process may generate fear and doubt, but this helps its successful fulfillment.

Some creative people in Advertising, Marketing and Digital Marketing field  base their work on Values:

– The quality of ideas comes from a long quantity of ideas.

– It is important to ask questions.

– Creativity is an act of rebellion; new ideas challenge the status quo.

– An appropriate work environment is important for creativity.

– The client or consumer does not have to be an enemy.

Personal rituals are important and fruitful complements of creative thinking.

Many embrace their good habits, they break their work with games, find relevance in the irrelevant, and they possess indulgence for comfort: for example listening to classical music, seeking other passions: play the guitar, practice sports, etc.

Expression of Emotions, Character and Virtues in creative work: Emotions, manners, habits and virtues influence the creative work.

Most of the creative people are filled with Optimism: the process will be successful if I invest in it, and I see this as an opportunity to do something amazing. They have a lot of Determination: the process if full of challenges, but the final objective has to be accomplished. This makes one a creative thinker.

Using the Technology and new platforms:

It is necessary to be creative in five (5) aspects when launching, do Marketing and Digital Marketing to new product or service into the market: First: Creation of the New Product is necessary (that the product is unique, reaching the needs and desires of people that were not there before, generating monetary and non-monetary value, that the packaging is creative in package and design, intangible); Second: The Strategic Communication of the New Product or Service is Necessary; Above The Line (ATL) and Below The Line (BTL) Creativity, Creativity in Design and Advertisement; Third: Creativity in the Distribution Channel is Necessary with new technology and new digital and Social Media platforms; Fourth: Creativity in Organization or Who makes the New Product or Service is Necessary (Creative Teams, Individual and Collective Creativity, Creative Environments); Fifth: Creativity in Advanced Research and Consumer Behavior is Necessary (needs, desires and fondness), such as knowing the Target, taking into account the unconscious part of the people rather than the conscious part, having to learn the intrinsic, implicit, unseen needs, attachments, desires and what the consumers do not currently have. If Steve Jobs had only listened to the consumer, he would have improved the Mac computer and would have never invented the Ipad, beware of this lesson.


And what do we do when the apparently great idea or ideas are generated? This is when we must test them in markets, digital markets or niches in order to put them into practice, use and materialize them. The entity, product or service derived from this idea will be adapted or generated for each particular case, and must be tested in the market, digital media and digital markets. It is necessary to execute it and take advantage of the time and thus minimizing trial and error by putting it into practice, in order that our product, service or whatever entity is created be accepted or bought by the market, in the digital market through  online worldwide and/or society, in such a way that the goal of each creative or creator is that his entity created be accepted by any way.

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