The Power of Creativity Process



The Power of Process

“Who make practice without having science, act the same as a pilot navigating without a helm or compass; he will never know his defeat with certainty. Practice must always be built upon finished theory.”
Leonardo Da Vinci

Creative persons know how their minds work as well as the public and they constantly adapt their own thoughts to meet the demands of their works. This confidence in their brains is the power that supports the advertising industry, the arts, the film industry, politics, management, business and in great part the world economy.

“Said differently, notes, sketches, scratches and those considered lesser or parallel works to the main one, are curiosities, in their source form that up to now used words. Media and searches for expansion throughout the whole territory, jumps outside disciplines, anxieties before limits, charged with an enormous energy in many occasions, key places in these notebooks, essential if we wish to see where the author is heading, the totality of his vital development.”
Leonardo Da Vinci

The great moments of discovery have been found in the power of drawing, graphing and mapping ideas, in the process on paper – as Da Vinci did.

These have shown us that the process is conceptualized through graphs and drawings.
All of those who graph, manage and draw ideas, have been based on experience, process that is feeling itself, it unravels, it stops, starts again and lastly it solves itself.

Creativity includes all types of variables that help understand how the process works.

“The painter who finds himself well-informed of the nature of nerves, muscles and bones, will know very well which nerves and which muscles cause or help the movement of a limb: he will also know which swollen or compressed muscle reduces this nerve, and which strings are turned into subtle cartilages surrounding and encircling said muscle; and something will never happen to him which happens to many others, who always draw in the same way, even in different attitudes or postures, the arms, legs, chest, back, etcetera.”
Leonardo Da Vinci

The creative process is uniquely from human experience.

Idea-people frequently use visual memory elements in creating their visualizing paths and drawings.

An idea-person usually uses elements and the space they take up on a page, size and scale of objects. The use of emptiness or negative spaces are examples of relations and spatial examples.

They use combination of colors in their illustrations as means to enhance elements and to show how these elements are related to one another.

They learn to use clarity and simplification through completely simple Drawings, which can be visualized and summarized in essence, offering ideas in a simple, short and quiet manner.

In visualization, these creative details capture as much as possible in order to make them personalized. These drawings include many habits, secrets and favorite techniques and many personal pieces of advice, among other personal gems.

Some visual aids, such as graphic icons, are used to represent universal aspects of the process. These icons or artifacts are used to communicate with a symbolic power.

– Use of circles.
– Use of lines and arrows.
– Use of figures.
– Use of objects: paintings, books, teacups, etc.

Use of metaphors: they visually communicate through comparisons with something familiar or accessible to the human mind.

Nature of challenges:
– Creativity in order to solve problems requires skill and art, like a fisherman trying to fish in difficult areas.
– In order to do things differently, to discover new things, you must feel as if you were swimming upstream.
– You may feel lost in following an idea, even trapped, keeping faith is always a way to get out of a labyrinth.

They know when to use moments of frustration.
The inclination of the human being in procrastinating and dealing directly with the problem may create all types of anxiety.

To know how to use the moments of silence, that is just for ideas to come out:

– Incubation periods.
– Discovering the solution.

For example, you visualize light bulbs as iconography of ideas, light bulbs as moments of illumination.

Based on experiences of creative from different fields and domains as well as their processes, you can distinguish different dimensions that characterize the nature of the different types of idea-person and their own processes and how they can have an impact:

Their works express identity and they identify with them.
They draw their inspirations from everything surrounding them, outside their own environment.
They enjoy the hunt, finding ideas is challenging and exciting because they appreciate the infinity of possibilities.

The creative processes must be protected; this is a precious process and also a fragile phenomenon.

They make plans, have confidence in their work and how they execute it, they believe in their processes that have been developed through time. They are the result of experience and success.

They work in teams; they like to work in groups. They appreciate the synergy created by different entities and different perspectives.

Many idea-persons build based on Experience, this offers confidence and perspective, it acknowledges reality and promotes sharing of ideas.
Once the creative process has begun, it moves forward and it is executed.
The process develops in a series of steps or events. They are consistent, waiting, persisting and persevering. The process, although tedious or even slow, continues until it finds the solution.

The process may generate fear and doubt, but this helps its successful fulfillment.

Some creative people base their work on Values.
– The quality of ideas comes from a long quantity of ideas.
– It is important to ask questions.
– Creativity is an act of rebellion; new ideas challenge the status quo.
– An appropriate work environment is important for creativity.
– The client or consumer does not have to be an enemy.

Personal rituals are important and fruitful complements of creative thinking.
Many embrace their good habits, they break their work with games, find relevance in the irrelevant, and they possess indulgence for comfort: for example listening to classical music, seeking other passions: play the guitar, practice sports, etc.
Expression of Emotions, Character and Virtues in creative work: Emotions, manners, habits and virtues influence the creative work.

Most of the creative people are filled with Optimism: the process will be successful if I invest in it, and I see this as an opportunity to do something amazing. They have a lot of Determination: the process if full of challenges, but the final objective has to be accomplished. This makes one a creative thinker.


And what do we do when the apparently great idea or ideas are generated? This is when we must test them in markets or niches in order to put them into practice, use and materialize them. The entity, product or service derived from this idea will be adapted or generated for each particular case, and must be tested in the market. It is necessary to execute it and take advantage of the time and thus minimizing trial and error by putting it into practice, in order that our product, service or whatever entity is created be accepted or bought by the market and/or society, in such a way that the goal of each creative or creator is that his entity created be accepted by any way.


2018 Marcel Arellano. All rights Reserved.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s